August 1st, 2012
The best way to promote one’s brand is via a Celebrity endorser. It does not take a genius to figure this out. This is why each telco company has gotten hold of its respective celebrity to market their brand. We cannot blame the brands since this is the way they will be able to make money.
But as consumers, we have to factor everything in and not just look at the advertisement and who’s endorsing what brand. Checking out a mobile’s specifications should always be first. That means, factoring in the processor, the overall usability of the gadget. Some would market their brand by offering cell trade in offers, which is not bad. Reviews by real users should also be considered. Overall, celebrity endorsers as reliable as they are should not be our sole basis for making that mobile purchase.
Source:
http://www.newscelebritygossip.com/celebrity/celebrity-endorsers-of-mobile-brands/
via The News from http://celebritiessplit.blogspot.com