Guest post submitted by Submit Express
Halle Berry, Eva Mendes, and Jessica Biel are among some A-list celebs getting disheartening news about their online rankings: they have all made it to the top cadre of McAfee’s list of Most Dangerous Celebrities to Search for Online. Twenty-two-year-old Emma Watson, famous for her portrayal of Hermione Granger in the Harry Potter movies has the singular (dis)honor of being the chart-topper in this most disagreeable instance.
Entertainment types have no doubt begun wondering how celebrities can protect their online reputation. Any indications that you are anything less than a safe bet can make the studios financing movie or television projects bypass you for another appealing up-and-coming entertainer. Just look at the example of Lindsay Lohan, a once promising star whose negative publicity quickly shrunk her employment prospects. Making arrangements with a reputation management company can help unknot the tangled web of negative search rankings, and an appearance on McAfee’s list.
Setting up social media profiles, if a celebrity does not currently have any, and creating domains with their names (think celebrityname.com/.net/.org) with non-duplicated content on them can improve the salubrity of a celebrity’s search results. The above strategies can help push down negative sites; this lowers the likelihood that fans searching for a celebrity will land on a malicious site.
Source:
http://www.mmzonline.com/big-reputation-management-problems-for-celebrities-like-halle-mendes-and-biel/